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SocialIvyMedia

MobileGeddon

Website Development /

MobileGeddon – Google’s “MICE” Update This short, but very important eGuide is designed to inform website owners like you of a critical Google update, formally called the “Mice” update, however often referred to “MobileGeddon,” that took place on April 21, 2015.   While this update, with a meek-sounding name, took place several months ago, it appears that a large majority of businesses are still completely and totally unaware of it which, unfortunately, can have (or already has had) devastating consequences to their respective bottom-line profits if they did not address it in a timely manner (which is difficult to do if you’re unaware of it, right?).   You see, back on February 26, 2015, Google quietly released the following (very important) blog post:   Google’s Blog Post In its post, one of Google’s primary points stated that: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.  This change will affect mobile search in all languages worldwide and will have a SIGNIFICANT IMPACT in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”   Translation: If your website was not “mobile-friendly” (as solely defined and determined by Google) as of April 21st of this year, your site’s current rankings are at risk, which can lead to reduced visitor traffic, fewer telephone calls and email opt-ins, as well as reduced sales and profits.   Perhaps you’ve noticed one, more or all of these risks with your website, but haven’t been able to put a finger on it as to why. Well, there is a strong chance that one or more of those risks are now your reality if your website is not mobile-friendly.   So, as I’m sure we can both agree, this is not only a big update; it is a BIG deal. In fact, Google is predicting it will be bigger than two of its biggest prior updates combined, as stated in this recent article: Click Here to View Article     Is Your Website Mobile-Friendly?   Fortunately, it is fast and easy to find out if your website is mobile-friendly in Google’s eyes: Simply test it on Google’s “Mobile-Friendly” Test system, which generally takes 1 minute or less to conduct your test and get your results, at:   Google Developers’ Mobile-Friendly Test Site TEST YOUR WEBSITE HERE       Did Your Site Pass Google’s Mobile-Friendly Test?   If your site passed the test, congratulations! That means it is currently mobile-friendly according to Google and nothing further needs to be done to it (at this time) to comply with the Mice update. However, to make sure your website remains in compliance and mobile-friendly, I recommend you test your website at least once a month. That way, you are always on top of it and, if necessary, can make adjustments to your website if a later test indicates it is no longer mobile-friendly.     Did Your Site Fail The Mobile-Friendly Test?   If your site did not pass the test, what does that mean? It means that your website is not, in Google’s sole discretion, mobile-friendly. Accordingly, it is entirely possible you may start seeing or seen and continue to see negative consequences to your online metrics as stated earlier in this eGuide.   These negative consequences, from lost rankings and reduced website traffic to less revenue and bottom-line profits, could have started occurring as early as the April 21, 2015 and/or anytime thereafter. Such consequences may be avoided and/or promptly eliminated with the proper solution.   We Have Your Mobile-Friendly Solution If your site is currently not mobile-friendly, there’s no need to fear or worry as we have a mobile-friendly solution for you that not only passes Google’s mobile-friendly test, it instantly and immediately eliminates your risk.   If this sounds of interest to you, we would be more than happy to discuss this further with you at a mutually convenient time and promptly remedy this situation for you and your business.   In the meantime, we hope you found this eGuide valuable to you and your business.  Thanks so much for reading.   Best Regards, Dion De Lauder Founder – CEO Social Ivy Media Related Articles Also, remember when we pledged to be better, kinder humans? You can start now by sharing these trends with all the desperate marketers you know. And the happy, relaxed, and well-rested ones, too… if you can find any. 

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Credit Repair Company Exclusive Offer

Sales Funnels /

Credit Repair Company Exclusive Offer Over the last 10 years we’ve worked closely with many of the TOP business owners from the credit repair industry.   Something we hear often, especially in the beginning stages, is that they just need a professional presence “right now” to help them establish credibility and start building their business.   To help you overcome this obstacle, the team and I have created a fully optimized, mobile responsive CREDIT REPAIR website template that allows you to get the look and feel that you need to represent your business in a professional manner, be taken seriously as you introduce yourself to crucial affiliate relationship partners, all without breaking the bank!   WE EVEN WROTE THE COPY SO YOU DON’T HAVE TO!   Let’s be clear, this is TOTALLY DONE FOR YOU! This site has things that we know work, already built into the design! Video, email opt in’s, calls to action, testimonials, you name it! We’ve taken away all of the guess work and we can have your new online presence up in a week! We’ve integrated all of the necessary components and industry standard “best practices” leveraging the collective knowledge of the group to deliver a PROVEN online presence at an amazing price!   TAKE A LOOK AT WHAT YOUR NEW WEBSITE CAN LOOK LIKE! VISIT WEBSITE We’ll create this amazing site for your business, add your logo, let you pick the color scheme, and you can even tweak the wording if you like!   Not for $1,500. Not even $1,000!   The Special Pricing for this offer is just $797!   Don’t let the your online presence keep clients and affiliate relationships from taking you seriously!   To take advantage of this offer, CLick the button below, complete the short form and someone will contact you shortly to begin your project! Related Articles Also, remember when we pledged to be better, kinder humans? You can start now by sharing these trends with all the desperate marketers you know. And the happy, relaxed, and well-rested ones, too… if you can find any. 

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Video Marketing Statistics

Video Marketing /

Video Has The Highest Engagement Rate Of All Content! One of the biggest trends we noticed in 2016 and pushing forward into 2017 is the use and engagement of video in business marketing. Video marketing has become the most effective way to get your brand and marketing message in front of your targeted audience! As we’re working with clients to create their online presence, one of the first things we ask them is if they currently have any video marketing assets and if not, we discuss how and where to get them. In this age of instant gratification, sometimes even reading good sales copy seems too time consuming and cumbersome… THIS is why video has been so effective! With the click of a button, your “sales pitch” is flowing at your potential customers while the video imagery mentally frames every emotion you are trying to convey. We listed some statistics below that will show you the power of using video in your businesses marketing efforts. There are some interesting trends in the data that you can create some actionable steps to help promote your business. You can have the best product or service in the world, but if nobody knows about it, it doesn’t do you or them any good. Video Has The Highest Engagement Rate Of All Content! Click play on the video below to see some examples of how video can help position your brand! If you like some of them, we have a special offer for you at the bottom of the page to help you get the word out about your business. We look forward to helping you grow your business! https://youtu.be/n0lcI6NNLNc?list=PL2NLglndb0Q8VhoPhgDYztUwCcrnqDxUd Video Has The Highest Engagement Rate Of All Content! 82% of Twitter users watch video content on Twitter YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. 87% of online marketers use video content. 72 Hours of video are uploaded to YouTube every 60 seconds. One-third of online activity is spent watching video. 85% of the US internet audience watches videos online. The 25-34 (millennial) age group watches the most online videos and men spend 40% more time watching videos on the internet than women.   Mobile Video Marketing Statistics Over half of video content is viewed on mobile. 92 percent of mobile video viewers share videos with others. 90% of Twitter video views happen on a mobile device. Periscope users have created more than 200 million broadcasts. 10 million videos are watched on Snapchat per day.   Video Marketing Engagement Statistics 51% of marketing professionals worldwide name video as the type of content with the best ROI. Marketers who use video grow revenue 49% faster than non-video users. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. Social video generates 1200% more shares than text and images combined. [NEW] You can now use GIFs in Facebook ads! We tried it out ourselves, and on the first day the ad below outperformed any other live Facebook ad we were running. Video drives a 157% increase in organic traffic from SERPs. Videos up to 2 minutes long get the most engagement. 85% of Facebook videos are watched without sound. Video on a landing page can increase conversions by 80% or more. Native videos on Facebook have 10 times higher reach compared to YouTube links. The average CVR for websites using video is 4.8%, compared to 2.9% for those that don’t use video. Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP. 46% of users act after viewing an ad. An initial email with a video receives an increase click-through rate by 96%. 14% of marketers used live videos in their social media marketing in 2016. 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017. Video attracts two to three times as many monthly visitors. Blog posts incorporating video attract 3x as many inbound links as blog posts without video. Combining video with full-page ads boosts engagement by 22 percent. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Internet video traffic will be 69% of all global consumer Internet traffic in 2017. By 2019, internet video traffic will account for 80% of all consumer Internet traffic. The average user spends 88% more time on a website with video. First, let’s start with your brand. Your logo and branding are what allows prospects to “connect ” with your business and the problems you help them solve. It makes you recognizable and when done properly, can stay with potential customers until they are ready to become clients.   To get your businesses branded video\’s, click on the START button below and one of our client relationship managers will contact you soon to begin the project!   To get you started, we’ve created customizable branding video’s that feature your brand logo, color scheme, a specific URL or a direct call to action. With 25+ different customizable designs to choose from, these digital assets are great for social media marketing such as Instagram, Facebook, or Twitter. They can also be used as intro’s and outro’s for other video sales material, on your website, or anywhere video can be displayed. We have ours in loop on a flat screen in our office lobby! (Clients LOVE it!)

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