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MobileGeddon – Google’s “MICE” Update


This short, but very important eGuide is designed to inform website owners like you of a critical Google update, formally called the “Mice” update, however often referred to “MobileGeddon,” that took place on April 21, 2015.

While this update, with a meek-sounding name, took place several months ago, it appears that a large majority of businesses are still completely and totally unaware of it which, unfortunately, can have (or already has had) devastating consequences to their respective bottom-line profits if they did not address it in a timely manner (which is difficult to do if you’re unaware of it, right?).

You see, back on February 26, 2015, Google quietly released the following (very important) blog post:


Google’s Blog Post


In its post, one of Google’s primary points stated that:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.  This change will affect mobile search in all languages worldwide and will have a SIGNIFICANT IMPACT in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

Translation: If your website was not “mobile-friendly” (as solely defined and determined by Google) as of April 21st of this year, your site’s current rankings are at risk, which can lead to reduced visitor traffic, fewer telephone calls and email opt-ins, as well as reduced sales and profits.

Perhaps you’ve noticed one, more or all of these risks with your website, but haven’t been able to put a finger on it as to why. Well, there is a strong chance that one or more of those risks are now your reality if your website is not mobile-friendly.


So, as I’m sure we can both agree, this is not only a big update; it is a BIG deal. In fact, Google is predicting it will be bigger than two of its biggest prior updates combined, as stated in this recent article: Click Here to View Article




Is Your Website Mobile-Friendly?


Fortunately, it is fast and easy to find out if your website is mobile-friendly in Google’s eyes: Simply test it on Google’s “Mobile-Friendly” Test system, which generally takes 1 minute or less to conduct your test and get your results, at:


Google Developers’ Mobile-Friendly Test Site

Mobile Friendly Test




Did Your Site Pass Google’s Mobile-Friendly Test?


If your site passed the test, congratulations! That means it is currently mobile-friendly according to Google and nothing further needs to be done to it (at this time) to comply with the Mice update. However, to make sure your website remains in compliance and mobile-friendly, I recommend you test your website at least once a month.

That way, you are always on top of it and, if necessary, can make adjustments to your website if a later test indicates it is no longer mobile-friendly.




Did Your Site Fail The Mobile-Friendly Test?


If your site did not pass the test, what does that mean?

It means that your website is not, in Google’s sole discretion, mobile-friendly. Accordingly, it is entirely possible you may start seeing or seen and continue to see negative consequences to your online metrics as stated earlier in this eGuide.


These negative consequences, from lost rankings and reduced website traffic to less revenue and bottom-line profits, could have started occurring as early as the April 21, 2015 and/or anytime thereafter. Such consequences may be avoided and/or promptly eliminated with the proper solution.


We Have Your Mobile-Friendly Solution


If your site is currently not mobile-friendly, there’s no need to fear or worry as we have a mobile-friendly solution for you that not only passes Google’s mobile-friendly test, it instantly and immediately eliminates your risk.

If this sounds of interest to you, we would be more than happy to discuss this further with you at a mutually convenient time and promptly remedy this situation for you and your business.

In the meantime, we hope you found this eGuide valuable to you and your business.  Thanks so much for reading.

Best Regards,

Dion De Lauder

Founder – CEO

Social Ivy Media

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