Get Ahead of Your Online Reputation

25 EYE-OPENING FACTS EVERY BUSINESS SHOULD KNOW

Big Picture

97% of consumers looked online for local businesses in 2017, with 12% looking
for a local business online every day. BrightLocal
99% of customers read online reviews. Invesp
Yelp & Facebook are local consumers’ most trusted review sites, followed by Google & BBB.org. BrightLocal
Yelp reviewers post at a rate of 26,000 per minute. BrightLocal
People are becoming less likely to visit businesses’ websites after reading
positive reviews and more likely to visit or contact them directly. BrightLocal

Business Priorities

97% of business owners said online reputation management is important to their
business. The same was true of online reviews (98%) and social presence (92%).
Forbes
Reputation damage is now the number one concern for business executives around the world, with 88% saying they are explicitly focusing on reputation risk as a key business challenge. CMSWire
Online reviews influence up to 8.4% of Google’s page rankings. Moz

Reviews Affect the Bottom Line

On average, a one-star increase on Yelp leads to a 5-9% increase in revenue. Invesp
A business with 1-5 reviews and 10 photos sees 200% more user reviews than a
business with the same number of reviews and zero photos. ReachLocal
One negative review can cost you, 30 customers. Yelp

88% OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS THEY TRUST PERSONAL RECOMMENDATIONS

How to Create Trust

Positive reviews generate more trust in 73% of local consumers. BrightLocal
68% of consumers trust online opinions written by other consumers, placing
online opinions as to the third most trusted source of product information. Nielsen
88% of consumers trust online reviews as much as they trust personal
recommendations. Search Engine Land
At least a four-star rating is needed for 49% of consumers before they choose to
use a business. BrightLocal
90% of customers read 10 reviews or fewer before deciding whether to trust a
business. Search Engine Land

THE RESULTS ARE PROVEN:

We average a 300% INCREASE in the number of reviews captured every month, and a rating boost of one full point.

Consumer Behaviors

Star rating is the number one factor used by consumers to judge a business. Vendasta
32% of consumers read local reviews on mobile apps this year (a growth of 14%
from 2016) BrightLocal
It never hurts to ask 68% of consumers left a local business review when asked, with
74% having been asked for their feedback. BrightLocal
82% of users visit review sites because they intend to make a purchase. ReachLocal
89% make a purchase within a week. Reach Local
The number of consumers that “never” search for a local business online has
decreased to 9% (down from 22%). Vendasta

90%

OF CONSUMERS SAY THAT POSITIVE ONLINE REVIEWS INFLUENCE THEIR BUYING DECISIONS

The Effect of Negative Reviews

90% of participants claimed that positive online reviews influenced their buying
decision, and 86% said their decision was influenced by negative reviews. Invesp
You will only hear from around 4% of dissatisfied customers. The rest will
not bother to tell about it and 91% will take their business elsewhere.
“Understanding Customers” by Ruby Newell-Legner
Only 13% of consumers will consider buying from a business with a one or
two-star rating. BrightLocal

Schedule Your Free Consultation Today!

For a no-obligation consultation, click the start button, complete the short form, and pick a time for our call that works best for you!

Schedule Your Free Consultation Today!

For a no-obligation consultation, click the start button, complete the short form, and pick a time for our call that works best for you!

Contact Info

NAVIGATION

Social Ivy Media, Inc. Is an online marketing and business development firm based in the Tampa Bay area. Our commitment is to provide top-notch service and support while always looking for new opportunities to help our clients grow!