Get Ahead of Your Online Reputation 25 EYE-OPENING FACTS EVERY BUSINESS SHOULD KNOW Big Picture 97% of consumers looked online for local businesses in 2017, with 12% lookingfor a local business online every day. BrightLocal 99% of customers read online reviews. Invesp Yelp & Facebook are local consumers’ most trusted review sites, followed by Google […]
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Learn What Your Logo’s Colors Say About Your Business! What Your Logo’s Color Says About Your Company Red is often associated with the heat of sun and fire and is considered a higharousal color, often stimulating people to take risks, according to color think tank, Pantone. It has also been shown to stimulate the senses
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Voice Search in the Directory Management Tool There are three critical parts to voice search optimization: Directory listings, content creation, and website optimization. The great thing about prioritizing voice search optimization is that, not only will it optimize your business for local search, but it will optimize your business for all search online. In
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Is it Time to Update your Website? Your website is one of the most valuable marketing tools you can invest in. The first impression is everything – so it is crucial that your visitors have a great experience from the moment they click on your website. These days a bad site isn’t acceptable in today’s
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The Importance of Google Search Central (formerly Webmaster Tools) Google’s Search Central (formerly Google Webmasters) is a great tool offered by Google to help you get the most out of website optimization for Google Ranking. Not only will the platform give you the ability to track and view how people are finding your website, but
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10 Ways Local Businesses can Improve Their Social Media Presence 2020 has been incredibly challenging for small businesses. Repeated lockdowns have forced businesses to close or, at the very least, adjust their offerings in some way. The pandemic hasn’t made it easy, and businesses of all sizes have had to adapt quickly to
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Email Marketing Trends for 2021 Would you be shocked if we confessed that we’ve never been more excited to be leaving a year behind? We didn’t think so. There’s an endless list of things we all love arguing about – Did Jack fit on the door? Were Ross and Rachel really on a break? Where did
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Tips to Create a Valentine’s Day Email Campaign It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner and your email marketing campaigns better be ready! While you’re trying to
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Tips for Hitting Inbox’s on the Top Email Providers (Gmail, Yahoo, Outlook) We’ve all been there – struggling to send a perfectly-targeted campaign, trying to figure out which clients our audience uses, and wondering how we can make sure our email looks and sounds great no matter where and how they’re viewing it. What can
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