- 877-525-4769 (GROW)
- 970 Lake Carillon Drive Suite #300 St. Petersburg, FL 33716
- info@SocialIvyMedia.com
- Mon - Fri 10am - 6pm EST
Get Ahead of Your Online Reputation
25 EYE-OPENING FACTS EVERY BUSINESS SHOULD KNOW
Big Picture
- 97% of consumers looked online for local businesses in 2017, with 12% looking
for a local business online every day. BrightLocal - 99% of customers read online reviews. Invesp
- Yelp & Facebook are local consumers’ most trusted review sites, followed by Google & BBB.org. BrightLocal
- Yelp reviewers post at a rate of 26,000 per minute. BrightLocal
- People are becoming less likely to visit businesses’ websites after reading
positive reviews and more likely to visit or contact them directly. BrightLocal
Business Priorities
- 97% of business owners said online reputation management is important to their
business. The same was true of online reviews (98%) and social presence (92%).
Forbes - Reputation damage is now the number one concern for business executives around the world, with 88% saying they are explicitly focusing on reputation risk as a key business challenge. CMSWire
- Online reviews influence up to 8.4% of Google’s page rankings. Moz
Reviews Affect the Bottom Line
- On average, a one-star increase on Yelp leads to a 5-9% increase in revenue. Invesp
- A business with 1-5 reviews and 10 photos sees 200% more user reviews than a
business with the same number of reviews and zero photos. ReachLocal - One negative review can cost you, 30 customers. Yelp
88% OF CONSUMERS TRUST ONLINE REVIEWS AS MUCH AS THEY TRUST PERSONAL RECOMMENDATIONS
How to Create Trust
- Positive reviews generate more trust in 73% of local consumers. BrightLocal
- 68% of consumers trust online opinions written by other consumers, placing
online opinions as to the third most trusted source of product information. Nielsen - 88% of consumers trust online reviews as much as they trust personal
recommendations. Search Engine Land - At least a four-star rating is needed for 49% of consumers before they choose to
use a business. BrightLocal - 90% of customers read 10 reviews or fewer before deciding whether to trust a
business. Search Engine Land
THE RESULTS ARE PROVEN:
We average a
300% INCREASE
in the number of
reviews captured
every month, and
a rating boost of
one full point.
Consumer Behaviors
- Star rating is the number one factor used by consumers to judge a business. Vendasta
- 32% of consumers read local reviews on mobile apps this year (a growth of 14%
from 2016) BrightLocal
It never hurts to ask 68% of consumers left a local business review when asked, with - 74% having been asked for their feedback. BrightLocal
- 82% of users visit review sites because they intend to make a purchase. ReachLocal
- 89% make a purchase within a week. Reach Local
- The number of consumers that “never” search for a local business online has
decreased to 9% (down from 22%). Vendasta
90%
OF CONSUMERS
SAY THAT POSITIVE
ONLINE REVIEWS
INFLUENCE THEIR
BUYING DECISIONS
The Effect of Negative Reviews
- 90% of participants claimed that positive online reviews influenced their buying
decision, and 86% said their decision was influenced by negative reviews. Invesp - You will only hear from around 4% of dissatisfied customers. The rest will
not bother to tell about it and 91% will take their business elsewhere.
“Understanding Customers” by Ruby Newell-Legner - Only 13% of consumers will consider buying from a business with a one or
two-star rating. BrightLocal
Schedule Your Free Consultation Today!
For a no-obligation consultation, click the start button, complete the short form, and pick a time for our call that works best for you!
Schedule Your Free Consultation Today!
For a no-obligation consultation, click the start button, complete the short form, and pick a time for our call that works best for you!
Contact Info
- 970 Lake Carillon Drive Suite #300 St. Petersburg, FL 33716
- 877-525-4769 (GROW)
- info@SocialIvyMedia.com
- Mon - Fri 10am - 6pm EST
NAVIGATION
NAVIGATION
Social Ivy Media, Inc. Is an online marketing and business development firm based in the Tampa Bay area. Our commitment is to provide top-notch service and support while always looking for new opportunities to help our clients grow!
Contact Info
- 970 Lake Carillon Drive Suite #300 St. Petersburg, FL 33716
- 877-525-4769 (GROW)
- info@SocialIvyMedia.com
- Mon - Fri 10am - 6pm EST
